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Unpopular though it may be, but your logo is not your brand!

 

Ultimately your brand is 'the promise to your customer' and their experience of that implied promise. Over the years we've also identified and clarified 9 other key elements that make up the very thing your customers will eventually buy into.

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Here are 10 videos to start to explain their importance. If you wish to know more, you can buy our book 'From Bland To Brand'