Blogs to brochures, websites to newsletters
Before your marketing collateral gets designed or even printed it has to be written!
We would suggest that the writing element of any project is composed of four stages. Each is a skill in itself and requires time and care to be done right. Whichever stage you are at, talk to us to find out how we can help you deliver a final document or campaign that you can be proud of – and does what it’s supposed to do.
Ideas generation - You might know what subject you want to write about but you might not know how to pitch it? How to write about it differently or to really grab the audience's attention. Sometimes you just need a really good headline, well that's where this part of the service can really help.
Copywriting - Well, yes, this one's relatively easy to understand! But do you have the time or the inclination to actually sit down and do the lengthy job? We'll do the research, find the references, check out what the competition are doing and we'll consistently connect with your target markets and stick to your brand personality through the appropriate tone of voice throughout the content.
Copy-editing - Have you heard of the saying "If I had more time I would have written a shorter letter"? You may have existing material or you've attempted to write copy yourselves but it's not quite getting to the point or it there isn't enough room for photos yet? This service allows us to take your copy and hone it down, make it punchy, tease out the good stuff and trim the fat.
Proof reading - Fancy proof reading a 200 page annual report? No? That's why we offer such a service! Is the 'i' before the 'e', should that plural have an apostrophe? What's the difference between a semi or a full colon? You'd be surprised how many spelling mistakes we find even on a business card!