South West food wholesales
This was one of those occasions when we had the time to embed ourselves into the culture of the company and honestly reflect what we felt was their unique offering.
To reflect the company's loyalty to local farmers, seasonal produce and less food miles, the existing logo of bananas, oranges and grapes had to go.
To re-own the tradition of the family business, the name had to simply change to 'Arthur David'.
To get complete buy-in from customers and employees alike, the promise had to be 'Leave it with us!'