Branding and design philosophy

Building Your Brand

 

A common reaction when we start talking about ‘branding’ to a start-up or SME is the company can’t make the leap or see the connection between themselves and what they would class as a proper well known international brand. This is a common problem and it is where a lot of SMEs really miss the point of brand building and believe it's only for the 'big boys'. What we would suggest is to lose the jargon and complicated marketing mystique and simply ask you to substitute the word 'brand' with the word 'reputation' and then ask yourself this:

"Do you think you have just as much chance as anyone to get a good reputation to a point where you can find ways  to keep reminding people about your reputation?"

If the answer is YES then we can build a brand and we are the best people for the job because we have been doing it successfully since 1996. Building a clear, strong and consistent brand enables you to give stronger, more emotional and psychological reasons to create loyal customers. Once the audience ‘values’ your message, service and product you never have to worry about ‘cost’. If you or your audience don’t believe in what you’re doing and why you are doing it, you’ll both lose out. The more in sync you are with your audience and they are with you, the less work you will have to do to grow your company. They will grow it for you. Valued loyal customers become your marketing team and start recruiting their other valued relationships.