Bristol's leading Branding Consultants
Your name is part of a 3 pronged attack to give your audience the reasons they need to buy INTO you and not your competition. Company, product, service, event, pet! We’ll name it.
A statement that tells your audience what your key message or benefit is, as well as evoking more emotional reasons to persuade your prospective customers to choose you over the alternatives.
Your audience needs to sometimes subconsciously recognise you in the quickest most fleeting of moments – a logo actually needs to be quite strong, iconic, flexible and memorable.
It will take at least 7 different ‘touches’ from your marketing to get your customers to acknowledge you exist, let alone get them to seriously think about buying from you. So building your brand has to be consistent, professional and focussed.